Noah Goldstein, Robert B. Cialdini og Steve J. Mar

'Yes!'

Bog | Engelsk

OVER 1 MILLION COPIES SOLD! Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we wa

'The small BIG'

Bog | Engelsk

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and p