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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews,
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyones mind. Everyone has something they want to change. Marketers want to change their customers minds and leaders want to change
From the author ofNew York TimesbestsellersContagiousandInvisible Influencecomes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to ch
In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat. If you're like most people, you think your indi
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling o
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great , coauthor Buil
A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships,
" Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. " -- Jim Collins, author Good to Great , coauthor B
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling o